There is no medium of communication more engaging than video, which is why you should use it to further your brand. Boosting your online presence and brand awareness requires you to have an excellent content marketing strategy in place, of which HubSpot video marketing is an integral part. 

Including video in your marketing strategy can do wonders. The same is true for email marketing. In this article, you will find out why you need to use video emails. 

Why do you need video emails?

Video emails, as you can guess, are different from other forms of email communication. Here are a few reasons why you ought to include videos in your emails: 

Helps you save time

You can save yourself and the receiver a lot of time. Videos work very well to effectively simplify complex subjects and ideas, saving you the trouble of writing lengthy emails to do the same.

Easy to get across

As you may have guessed, videos gain traction. They gain the attention of viewers, which is not always the case with blog posts and infographics. Videos are the most interesting and engaging form of content so far, which means sending a video mail boosts your chances of making an impact on your audience. 

They are Search Engine Optimization (SEO) friendly

Ranking high on the Google Search Engine Results Page (SERP) is vital if you want to drive loads of traffic to your site and increase your online presence. Using video email marketing improves your Google search ranking. Video emails are also more likely to be shared on social media. 

Effective marketing tool

Given the viral quality of videos, you can expect your content to spread like wildfire if it gains traction. People are more likely to buy your product if they like what they see after watching your video. 

Helps you build trust

While even the most compelling written posts and infographics can do well to get your audience to trust you, nothing does it as well as a video. Videos humanize your brand, giving your audience a feel of you and your brand. Building rapport and providing useful content via video is an effective way to build trust. 

Tips you can use for Video email marketing

Now that you know the value of using video email, here are a few tips you can use to optimize your video email marketing strategy: 

Send a video as bonus content for your email list subscribers

You can attach a video to your email as a bonus for your email list subscribers. Going the extra mile to thank them for joining your mailing list can do you wonders. Aside from this, you can add videos to your weekly newsletters and keep your subscribers up-to-date on your content on all social media platforms. Keep them in the loop and eager for more by adding a video to each mail. 

Shoot excellent videos

The quality of your content and production needs to be high. Consider investing in A-grade equipment, including an excellent DSLR camera, external mic recorder, video editor, etc. to get the video quality you want. You could also use a phone that has an excellent camera. 

Shoot short videos

While large videos are great for YouTube, they will not work well for emails. Keep your videos short to grab your viewer's attention and keep it.  Keep them short and sweet and get to the crux of the message without wasting time. 

Add a Call-to-Action (CTA)

Adding a CTA is critical in video email marketing. The point of a CTA is to get your viewers to take action and share your video with their friends and followers. Make sure you add a clear, actionable CTA to your content. You can include a CTA at the beginning or at the end of the video. 

• A CTA compels your audience to act immediately. 
• You can place a contact form or social buttons at the end of the video.
• Make sure you follow up with your audience.
• List your audience's contact details.
• Use a sense of urgency like 'limited seating' to get your audience to take action.

Include testimonials and interviews

Customer testimonials generate social proof. They show that your products and services actually work. Your potential customers are far more likely to pick up your products once they find other customers who have good things to say about your brand. Besides testimonials, consider including some interviews to create hype around your products and services. 

Avoid autoplay

Most viewers do not like it when a video plays automatically. Avoid using the autoplay option and give your viewers their space. 

Ways to use video emails

There are tons of ways to use video emails to your advantage. Here are a couple of those: 

Use video emails to announce events

If you plan on hosting an event, announce it. Be sure to take videos of each event and send them as unseen footage to your subscribers. You can also use the footage of previous events to create hype and promote the upcoming event. Creating hype and adding a CTA can help you get your subscribers to check out your event. 

Use video emails to launch your products

While you can use social media, blog posts, etc. to promote your product launch, sending video emails to your mailing list subscribers can help you get their attention. 

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If you explore the internet then you see that there are so many people and businesses who are launching their new site every day on the internet so that their business can reach more people and industry to do more business and to earn a profit.

You can put guess that nearly thousand of new pages are added on the internet for business dealings. But to survive in this competitive market, your business or blog or website need more visitors and valuable customers.

Every business and website owner wants that his site should get more and more customers per day and sell the product and services to the maximum extent.

Why your business or site is getting fewer visitors?

There are many websites that are having good products, contents and offering services failed to perform due to poor marketing and outreach, these sites get closed or get very low ranking from search engines as they are not opened by many customers and they have very few visitors also.

There are some site owners or businesses who do not know how to attract customers, visitors, and new users to their newly launched business or site.

• Poor marketing & advertising.
• New business.
• Low-quality contents.
• Poor quality of product or services.
• Too many competitors.
• Not targeting relevant customers.

If you are also suffering from the facing above problem then you will have to implement different solutions for your problem or you might be thinking of SEO or marketing agency service to make your brand popular.

Ways to Increase Traffic to Your Website or business:

In this article, you will get practical solutions to your problem so that you can increase the number of customers and traffic to your new site and thus your site should get established in a few months.

1. Advertising: Get more attention

To attract more and more customers and users to the new site you can do go for advertising. Placing adds on social media, print media, newspapers, magazines, Search engines, etc. are great ways of attracting customers to your website or business.

If you are already having one site and that is working properly then you can place ads for your new site on it. If you are not having any other site expect this new site then you can give ads for your new site on any of the established sites.

By doing this many visitors will get the link to your new site and they will open your site and if they will find good products and services then they can become your regular and valuable customer.

2. Social Media Outreach: Get your business Social

In most instances, it is found that good products, services, and websites having good content do not get visitors to their site. Social media marketing can be an excellent solution to your problem.

Getting your business social with Facebook, Twitter, Snapchat, LinkedIn is the best approach to show up your content to new customers. On the other hand, image-heavy social sites like Instagram & Pinterest can find your business a great attraction to your visitors.

The platform like Youtube, Tiktok, Vigo, etc. can be a great option for multimedia Ads like video, audio, short animated clips for your business.

3. Use Advertising Tools: Attract More Traffic To Your Site

Advertising your contents and products on pay per click option that is offered by many big search engines or social network platforms is a great way of getting new and targeted customers.

There are many Advertising tools available nowadays like Google Adwords, Ahref, Semrush, etc which is used by many marketing agencies around the globe.

Like you can move towards Google Adwords this is because if any person will put keywords on the search engine then you will get the list of adverts on the right side of the page but these are paid ads.

As the customers and visitors will click on this ad you will need to pay to the Google agreed amount that can be more than 5 cents. Under this type of customer gaining option, you have to be very selective for your keywords for which your ad is shown as with this your ad will be shown perfectly. Other companies that offer pay per click service are Overture, Find what.

You may know this option but the fact is that there are very few people that are selecting this option because they think that this only wastage of money. But you should think about your site first as when your site will become popular then you will have no need to give these types of ads.

Initially, you should get declined towards this option because the online market is getting larger and larger and the market is very competitive too so you need to survive and get profit from your business. And if you want that your site should become popular then you need to spend money on it.

If you desire to get the high class of visitors and customers on your new site then pay per click is very necessary for you but try to select the most popular search engines. If you are hesitating to use this option then you will not get the desired type of customers.

If you are going to take the risk of money then you try this option because this will give you maximum customers and this ad very helps full for the future of your site. This option is very good because with this you can increase the sale of your products and you will be able to make a list of mailing customers and clients.

As the visitors of your site get converted into your customers and buyers then you can easily move to some other option so that you can attract more and more visitors to your site.

You can follow many other methods like link exchange, by writing articles and giving the ads of your site on it, using link signatures, adding forums and polls on your site, and many more things.

If you want then you can also use eBay ‘about me’ page but these methods will take time to give you visitors as they respond to these strategies is very slow so applying these methods in the initial level of the promotion of your site will be useless.

4. Email Marketing: Start emailing to your customers & subscribers

Sending regular newsletters and posts regarding the latest product and services launched by you is a great way to attract customers and new visitors to your website.

Sharing links to your landing pages and the latest posts will help you to increase traffic to your website in the long term. One tip I want (Tested on Techferal.com) to share is that you can make a subscription or sign up option on your home page. It will definitely increase your customer base and readers.

5. Marketing Team: For Execution, Planning & Management

Those guys who are new to this online business and you do not know how to manage each and everything. Also, if you do not know about these options then it will be difficult for you to manage your marketing portfolio and advertising.

For efficient management and to attract more customers to your new site so then you can have a dedicated marketing team for your business.

If money is no problem for you then the best way to attract more and more customers to your site is that you can increase the number of visitors to your site by paying for it. But after listening to this do not rush to the schemes that are sold mostly on the internet as these are nothing but wastage of money.

As the portfolio of your site will develop and expand then you will be able to share the visitors by providing links of your own site. If you are having the email address of your customers then you can give the list of your products that you are selling.

Conclusion: How to attract visitors to your website?

To achieve success in online business and digital marketing, one needs to implement the method and the rule that you want to put for the promotion of your site.

You might be knowing that on the internet nothing is free. With limited and poor service one can't survive in online business. So if you are serious to do online business then to not play with your site and spend time and resources on your business and site to build excellent quality content and products.

The ways or solutions mentioned above will definitely improve your business performance and will add traffic to your site. And as you will invest money in your business then you will be able to make money in the future and your business will be established till that time.

Guest Post written by:

Author: Mr. Mangesh Wakchaure
Freelancer, Blogger, and CEO of Song Lyrics Website.

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